Answer in brief
Trace the landing page from its traffic promise to the intended action, checking specific proof, form and error states, and the evidence that should guide the next iteration.
Verified facts
- Source review
- 7 September 2026
- Reader need
- landing page design QA checklist
Landing page design — Define what the checklist must approve
Sign-off scope identifies the campaign promise, supported devices, form boundary and tracking events under review.
Landing page design — Confirm inputs and source material
Final copy, legal language, destination URLs and analytics definitions enter as owned source material.
Landing page design — Cover formats, widths and contexts
Breakpoint evidence uses realistic text length, translation and imagery rather than tidy placeholder content.
Landing page design — Exercise states and exceptions
Form testing covers focus, completion, validation, delay, duplicate submission, recovery and confirmed success.
Landing page design — Check accessibility and traceability
Keyboard order, visible focus, contrast, error guidance and event provenance stay in the same acceptance record.
Landing page design — Name the acceptance owner
The acceptance owner can explain the consequence of a failure and authorise a documented exception.
Landing page design — Create the sign-off record
The final record attaches a source, observed result, owner and retest condition to every accepted check.
Practical checklist
- Check content hierarchy at narrow, medium and wide widths using final-length headings and labels.
- Specify default, focus, filled, invalid, submitting, success and recovery states for every form.
- Verify the keyboard sequence, visible focus, labels, error guidance and contrast without relying on colour alone.
- Map each primary and secondary action to a destination, event name and expected confirmation state.
- Run a content and interaction review with realistic campaign parameters, slow responses and duplicate submission attempts.