Drawing: a queue of design cards on a conveyor line under an infinity sign

Design

Unlimited graphic design: how a design subscription works and when it pays off

Unlimited graphic design means a monthly fee and a queue of requests, not a free-for-all. Here is how the queue works, which jobs suit it, which do not, who owns the files and how to tell whether it pays off for you.

Design trends

Visual systems, product design, brand language, architecture, and aesthetic strategy from VJOURNAL.

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Drawing: a queue of design cards on a conveyor line under an infinity sign

Design

Unlimited graphic design: how a design subscription works and when it pays off

Unlimited graphic design means a monthly fee and a queue of requests, not a free-for-all. Here is how the queue works, which jobs suit it, which do not, who owns the files and how to tell whether it pays off for you.

Drawn illustration: a product page with a large photo, thumbnails, size buttons and a blue buy button, next to three checkout steps and an order summary card.

Design

Ecommerce website design: a page-by-page guide from the homepage to the checkout

Ecommerce website design, page by page: what the homepage, category lists, product page, cart and checkout must do, which research findings back each rule, and the speed and accessibility limits a store has to meet.

A grey square and a white circle on a black background lock together into one mark beside three white bars standing in for lettering, with a small sky-blue triangle as the only accent.

Design

What is a logo: its parts, main types and how it differs from a trademark

A logo is the mark people use to recognise a business. Here is what it is made of, which types exist, why a drawn logo is not yet a trademark, how it fits into a brand identity and how to test it before launch.

On a black background, grey and white circles, squares and thin lines are arranged like a logo mark, a row of colour swatches and a page grid, with one sky-blue square as the only accent.

Design

What is corporate identity: the elements, the rules and how it differs from a brand

What is corporate identity in practice: the constant elements a business repeats everywhere and the rules that hold them together. How it differs from visual identity, a brand book and the brand, and how to build a minimum kit.

Drawn cover: a dark business card tilted behind a white one with a QR code, its edge marked by a dashed sky-blue bleed line

Design

How to design a business card in 2026: size, bleed, colour and print checks

How to design a business card that prints cleanly: sizes by region, bleed and safe zone, resolution and colour mode, what to write on it, a QR code, paper and finishes, and the checks before the print run.

Drawn cover: a homepage wireframe with a sky-blue first screen holding a headline and button, three cards below and a contact bar

Design

Homepage design examples in 2026: what GOV.UK and the US design system teach a business

Homepage design examples taken from public pages: how GOV.UK and the US Web Design System build the first screen, which blocks repeat, what web.dev says about speed on mobile and how to measure the result in Search Console.

Drawn cover: a slide outlined in sky blue with a title and a bar chart whose last bar is sky blue, three slide thumbnails beside it and a ticked checklist row

Design

Presentation design tips: type, contrast, charts, masters and rights for a business deck

Presentation design tips are only useful if you can check them. Here are one idea per slide, headlines that state conclusions, type and contrast figures from Microsoft and WCAG, master slides, image rights and a pre-send checklist.

Drawn cover: three phone screens with search bars, list rows and buttons; the middle screen is outlined in sky blue with a sky-blue button

Design

UI design examples from public design systems: buttons, forms, errors and tables

UI design examples teach most when you read the rule behind each picture. Here are buttons, forms, error messages and tables from public design systems, the WCAG 2.2 target size and a way to turn examples into a brief.

Drawn cover: six logo sketches on dark tiles — a wordmark, a monogram, a triangle, a ring, a wave and a shield — with the monogram picked out in sky blue and ticked

Design

Logo ideas for a business: seven kinds of logo and how to choose between them

An idea bank for business owners, sorted by kind of logo: wordmark, lettermark, pictorial and abstract marks, emblem, combination mark and mascot. Where to find an idea in your own business and what to check before you fall for it.

Drawn cover: a target of three rings with a sky-blue centre and an arrow leaving it, beside a short list of four lines, the first one marked

Design

Brand strategy for a small business: five decisions behind the logo and a one-page example

A brand strategy is a short set of decisions, not a logo or a slogan. Here are its five parts, a one-page example for a car repair shop, ways to research it on a small budget and a way to see whether it works.

Drawn cover: an open guideline book with colour swatches and type lines on the left page and a logo inside a dashed sky-blue clear-space frame on the right

Design

Brand guidelines examples: what NASA, GOV.UK and Cambridge publish, and what to borrow

Public brand guidelines examples, read closely: how NASA, GOV.UK, the University of Cambridge and Mozilla set logo space, colour codes, fonts, photos, voice and logo permissions, and what a small business needs from them.

Drawn cover: four website layouts pinned as references — a large picture, three product tiles, a headline with a button outlined in sky blue, and a list

Design

Website design examples by business type: layouts that work and why

Website design examples are most useful sorted by job: selling a service, selling products, taking bookings, showing work or informing the public. The layouts that work for each, what public guidelines say, and how to turn examples into a brief.

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