Archive — Page 71
The complete VJOURNAL issue, ordered by editorial signal and publication date.
Latest
12
Marketing
What does social media management include each month, and how do you accept the work?
Posts are only the visible part of the job. This guide sets out the five layers a monthly social media service should run, what should land in your folder at month end, and the checks that decide sign-off.
Marketing
Personal brand marketing: a buyer’s checklist for a controlled first release
Personal brand marketing gives teams dealing with real expertise, a defensible point of view, source material, personal boundaries, platform roles and the route to a useful relationship a practical buyer guide.
Marketing
Google Ads management: when a narrower alternative is the better decision
Google Ads management gives teams dealing with the need behind each search, account structure, landing continuity, conversion truth, exclusions, bidding controls and qualified outcomes a practical buyer guide.
Marketing
Yandex Direct management: how to define ownership, approval and the next review
Yandex Direct management gives teams dealing with search demand, match logic, separation of search and advertising networks, landing continuity, Metrica goals and lead quality a practical buyer guide.
Marketing
CRM marketing automation: from first diagnosis to a decision-ready plan
CRM marketing automation gives teams dealing with lifecycle stages, field ownership, consent, triggers, exceptions, human handoffs and reliable reporting a practical buyer guide.
Marketing
Conversion rate optimisation: what a strong proposal proves before work starts
Conversion rate optimisation gives teams dealing with visitor intent, proposition clarity, friction, evidence quality, behavioural data and a disciplined experiment decision a practical buyer guide.
Design
AI UGC production: the brief, proof and handover buyers should demand
AI UGC needs disclosure rules, stable product appearance and human review of gestures, speech, claims and cultural context. Build consent-aware creator-style variants with disclosed AI assistance and a human approval pass.
Design
Before ordering AI video production: seven decisions that protect the production
AI video production needs a provenance log, character continuity, claim review and a clear boundary between generated and filmed evidence.
Design
Marketplace video: the brief, proof and handover buyers should demand
Marketplace video must respect listing limits while proving dimensions, use, contents and comparison points before the buyer scrolls away. Show product use, scale and differentiators in listing-safe formats matched to the selected marketplace.
Design
Corporate video: how to commission video people will actually finish
Corporate video must serve customers, candidates or partners deliberately instead of forcing one neutral film to address everyone. Turn leadership, operations and proof into a credible company story without scripted corporate clichés.
Design
What Explainer video must prove before the final export
An explainer should reduce one difficult process to a causal sequence without removing the conditions, exceptions or human responsibility. Make a complex offer understandable through a precise script, visual model and paced explanation.
Design
Podcast video editing: how to commission video people will actually finish
Podcast editing protects the speaker’s meaning while removing friction, balancing voices and marking chapters that can stand alone. Shape a recorded conversation into a watchable episode with clean sound, purposeful pacing and reusable clips.
New departmentThe journal's libraryEvery story, A to Z. Walk the hall from shelf to shelf.Enter the libraryVITON13 Studio
From reading to doing
Seven directions of VITON13 Studio. A written scope and price before any work starts.
AIQuotes, dispatch and support with AI, implemented step by step.
DevelopmentWebsites, stores and apps, from a landing page to a SaaS.
DesignLogo, identity and interfaces in one system.
MarketingSEO, ads and content with analytics you can read.
VideoReels, commercials and product films.
MarketplacesListings, storefront and launch on marketplaces.
StylingA capsule, a look and a shoot with a stylist.
Editorial intelligence, translated into action.
Take a VJOURNAL signal into strategy, design, content or commerce with VITON13.
Quick links
Terms and notes
- Every VJOURNAL story is signed by an editorial desk, never by an invented person. A desk is a team plus the scripts it operates, and each desk has a page listing the stories it produced.
- VJOURNAL is drafted with AI assistance and published under editorial responsibility. The editorial policy states the actual division of work between the tools and the people who sign.
- VITON13 sells products and services and publishes VJOURNAL. The commercial-content section of the editorial policy sets out how the two are kept apart and how commercial content is labelled.
- Facts are attributed to the sources listed on each story; interpretation is marked as interpretation. A story that misses a checking gate is not published.
- Corrections: send the story URL and the disputed claim to viton13bussiness@gmail.com. The claim is checked against the sources the story cites.