Who Sponsors the Shirts of All 20 Premier League Clubs in 2026/27

All Twenty 2026/27 Premier League Clubs — How They Were Chosen and Three Positions on a Shirt

The twenty clubs mapped here are not a curated list of the most recognisable brands — they are the entire active 2026/27 English Premier League: Arsenal, Aston Villa, Bournemouth, Brentford, Brighton and Hove Albion, Chelsea, Coventry City, Crystal Palace, Everton, Fulham, Hull City, Ipswich Town, Leeds United, Liverpool, Manchester City, Manchester United, Newcastle United, Nottingham Forest, Sunderland and Tottenham Hotspur. Coventry City, Ipswich Town and Hull City came up from the Championship, while West Ham United, Burnley and Wolverhampton Wanderers went down. The season kicked off on August 21, 2026. The selection is not an editorial choice: league membership is set automatically by the previous season's sporting results, so this list of twenty is simply the current Premier League, not any outlet's top picks.

For each club below, three separate commercial positions are kept apart, because readers often mix them up: the technical partner is the company that manufactures and supplies the kit under a multi-year contract; the chest sponsor holds the shirt's main advertising slot; and the sleeve sponsor holds the second most valuable commercial slot, which the league started selling later than the chest one, from the 2017/18 season. The rest of this piece works through all three positions for each of the twenty clubs. The club-by-club data relies mainly on the 2026/27 sponsor table in the Wikipedia season article and on individual club articles, spot-checked against official club announcements; figures are current as of September 15, 2026.

Chest, Sleeve and Kit Maker: Three Separate Deals on One Shirt

Arsenal's kit is made by Adidas, a deal running since 2019 that has nothing to do with chest advertising. The chest itself has been held continuously since 2006 by the airline Emirates, making it the longest-running active chest partnership in this whole set. From 2026, Arsenal's sleeve carries a new partner, the international-contractor payments service Deel, Inc. Three separate contracts with three separate companies on one shirt — and that is how the commercial side of the kit works for most clubs in the league.

Confusion tends to centre on the technical partner: the manufacturer's logo is on the shirt too, but the company is not buying advertising — it is buying the multi-year right to supply the club's kit, and it pays the club an annual fee for that right. According to SportsPro, cited in the Wikipedia season article, Arsenal's deal with Adidas is worth roughly £60 million a year; according to ESPN, cited in the Manchester City club article, the club's contract with Puma is worth about £100 million a year. That is also a commercial deal, just a different kind from chest or sleeve advertising — not a free kit supply in exchange for retail sales.

Airlines and Tourism Brands Hold the Chest at Four Clubs

Airlines occupy the chest at three clubs in this set: Emirates at Arsenal since 2006, Etihad Airways at Manchester City since 2009, and the Turkish carrier Corendon Airlines at Hull City since 2022, before the club's promotion to the Premier League. Visit Rwanda on Aston Villa's chest belongs in the same group by function — it is a tourism brand run by the Rwandan government, not a private company.

Insurance and Financial Services Hold the Chest at Six More Clubs

Six more clubs carry insurance and finance brands on the chest: the Asian life insurer AIA at Tottenham Hotspur since 2014, the health-insurance provider Vitality at Bournemouth, American Express at Brighton and Hove Albion, Standard Chartered at Liverpool, the trading platform CMC Markets at Everton, and the commodities and financial brokerage Marex at Nottingham Forest. This is the largest single group of chest sponsors in the whole set — six clubs out of twenty.

Payments, Hiring and HR Technology Account for Five Deals Across Twenty Clubs

The recruitment service Indeed holds Brentford's chest. The payments service SumUp has held Manchester United's sleeve since 2026. The workforce-management platform HiBob holds Fulham's sleeve. The international-contractor hiring service Deel holds Arsenal's sleeve. The neobank Monzo holds Coventry City's chest. That is five contracts from the payments, hiring and HR-software industries spread across twenty clubs.

Crypto Platforms: One Chest Deal, Two Sleeve Deals

Since August 28, 2026, Chelsea's chest has been held by Circle Internet Group, the issuer of the USDC stablecoin — the only case in this set where a crypto brand holds the shirt's most visible position. Manchester City's sleeve has carried the crypto exchange OKX since 2023, and Tottenham Hotspur's sleeve has carried the crypto exchange Kraken since 2024. Crypto exchanges and a stablecoin issuer appear at only three of the twenty clubs, and only one of them, Chelsea, has the chest; the other two hold the sleeve. Separate from this group, the crypto-linked gambling brands Stake.com and Shuffle hold the sleeve at Everton and Sunderland — covered in the section on gambling sponsors below.

Gambling Brands Didn't Disappear After the Ban — They Moved to the Sleeve

From the 2026/27 season, Premier League clubs voluntarily stopped placing gambling sponsors on the shirt front; the agreement was reached in April 2023, and its effect across all twenty kits is visible for the first time only this season. According to BBC Sport, before the ban took effect, in 2024/25, a gambling brand held the chest at 11 of the league's 20 clubs — three more than the previous season — and BBC Sport estimated the combined value of all the league's gambling shirt-sponsorship deals in 2024/25 at $135.43 million. None of the league's six richest clubs carried a gambling chest sponsor even before the ban. Already in April 2025, observers cited by BBC Sport suggested gambling brands could shift their advertising to other shirt positions, including the sleeve.

In 2026/27, according to the Wikipedia season table, gambling and crypto-gambling brands in this set appear on the sleeve at five clubs: Betano at Aston Villa, MrQ at Bournemouth, Stake.com at Everton, Bally's Intralot at Nottingham Forest, and Shuffle at Sunderland. None of the twenty shirts carries a gambling brand on the chest: the rule works exactly as announced, but it hasn't removed the industry from football — it has shifted it to a less visible position.

Travel, Consumer Brands and Technology Round Out the Map

Part of the map is filled by travel and consumer brands. Liverpool's sleeve carries the booking service Expedia. Brighton and Hove Albion's sleeve carries the American tourism brand Experience Kissimmee, which represents Osceola County in Florida, centred on the city of Kissimmee (the club's chest, as noted above, is held by American Express). Ipswich Town's kit carries the chest sponsor Halo, the logo of the shipping company MSC (Mediterranean Shipping Company) on the back, and, per the club's own announcement, the logo of Ed Sheeran's Play concert tour on the sleeve. Hull City's sleeve carries the biscuit brand McVitie's, Brentford's sleeve carries the used-car service Cazoo, Coventry City's sleeve carries Geely Auto UK, the British arm of the carmaker Geely, announced as a club partner on August 21, 2026, and Newcastle United's sleeve, according to the Wikipedia season table, carries the service Noon.

Two more clubs carry technology and software brands on the chest, besides Crystal Palace and Temporal, covered in more detail below: Manchester United carries Qualcomm's Snapdragon chip brand, and Fulham carries the data-analytics company Clickhouse.

Sunderland Is the Only Club With No Chest Sponsor

As of the check date, September 15, 2026, only one club plays without a chest sponsor — Sunderland; the Wikipedia article on the club lists its status for this season as not yet determined. Chelsea is another notable case: the club began the current 2026/27 season without a chest sponsor for the fourth season running, and only signed a deal with Circle Internet Group in late August — covered in detail in the next section.

Chelsea Started Four Seasons in a Row Without a Chest Sponsor

Chelsea's recent history is one of a club going several seasons in a row without a settled chest sponsor. It started 2023/24 with no chest sponsor at all and eventually signed a deal with the American sports-technology company Infinite Athlete; that contract lasted only one season. Chelsea began 2024/25 without a chest sponsor again, then in April 2025 agreed a deal with the Emirati developer DAMAC Properties — but only for the rest of that season. The club started 2025/26 without a sponsor once more, its third consecutive season opening without one, and stayed without a chest brand until February 2026, when it agreed a deal with the AI company IFS AB through the end of the season.

Chelsea began 2026/27 without a title chest sponsor for the fourth season in a row. Only on August 28, 2026 — a week after the season started — did the club announce a partnership with Circle Internet Group, the company behind the USDC stablecoin: according to the wording of the club's official press release, the deal makes Circle a Principal Partner and the official front-of-shirt partner from the 2026/27 season, with the brand appearing on the men's, women's and academy kits.

Chelsea's sleeve sponsor for 2026/27 is less clear. The club's Wikipedia article states that in November 2025 Live Nation was replaced on the sleeve by the Vietnamese IT company FPT Corporation, but does not specify whether that deal still applies this season; the club's own press release about the FPT partnership limits that status to the 2025/26 season. Meanwhile, the club's official partners page lists Circle, Nike and BingX as principal partners as of the check date, with FPT moved down into the category of ordinary official partners — suggesting the title-partner sleeve status reported for 2025/26 was apparently not carried over to 2026/27 for FPT. The Wikipedia season summary table lists this position as vacant in this row. There is no definitive answer as of the check date: current-season match photos of the actual kit will be more accurate here than any summary table.

Crystal Palace Swapped a Gambling Brand for a Technology Company

Crystal Palace's chest-sponsor change coincided, in time, with one of the most successful seasons in the club's history. From 2022 to 2024 the chest was held by cinch, then replaced by the gambling brand NET88 — a deal that ran until 2026, expiring at the same moment the voluntary gambling-chest ban took effect. In 2026, NET88 was replaced on the chest by the software company Temporal, founded in 2019 and working with clients such as OpenAI, Netflix, JPMorgan Chase and Vodafone. In its official statement, the club linked the partnership to its FA Cup win, its Community Shield win, and, in the club's own words, Crystal Palace's first-ever European qualification.

There is less clarity on the sleeve sponsor. The club's own Wikipedia article brings the chronology only up to Kaiyun Sports, a gambling brand that took the sleeve in 2023, and does not mention any later change. The season summary table names a different brand, citing a club press release dated August 28, 2026, but no such release could be found either on the club's site or in its news listing for that date, so in this map Crystal Palace's 2026/27 sleeve position is listed as unconfirmed in the club's own public sources.

Leeds United Combined Sponsorship With an Equity Stake

Leeds United's story stands out in this set because chest sponsorship here is not only advertising. On May 30, 2024, the club announced Red Bull as chest sponsor; the official announcement describes the deal not just as brand placement on the following season's shirt, but as Red Bull acquiring a minority stake in the club. The press release describes the agreement as multi-year without specifying an exact term; the Wikipedia season summary table still lists Red Bull as Leeds United's chest sponsor for 2026/27 as of the check date.

Leeds United's sleeve went to a separate, more recent partner: on August 17, 2026, the club announced KChat, an encrypted messaging and communities service, as its official sleeve partner for 2026/27, debuting in the away match against Nottingham Forest on August 22. In its statement, the club linked the partnership to the idea that football brings communities together — in the stands, online and around the world.

Adidas Kits Out Eight of Twenty Clubs — the Technical-Partner Breakdown

Of the twenty clubs, Adidas supplies the kit for eight: Arsenal, Aston Villa, Fulham, Leeds United, Liverpool, Manchester United, Newcastle United and Nottingham Forest. That is two of every five clubs in the league — the largest share held by any technical partner in this set. Nike and Hummel each supply three clubs: Nike kits Brighton and Hove Albion, Chelsea and Tottenham Hotspur, while Hummel kits Bournemouth, Coventry City and Sunderland. The remaining six clubs each have their own technical partner: Puma at Manchester City, Castore at Everton, Macron at Crystal Palace, Joma at Brentford, Oxen Sports at Hull City and Umbro at Ipswich Town. Hull City's technical partner, Oxen Sports, began working with the club in 2026.

One observation from this set: technical partnership and chest sponsorship never coincide by brand — not one of the twenty clubs wears a kit where the manufacturer also holds the chest sponsorship. These are two different categories of deal: the technical partner supplies the kit under a years-long contract and itself pays an agreed annual sum to the club for that right, as the estimates above for Arsenal-Adidas and Manchester City-Puma show, while a chest or sleeve sponsor, by contrast, buys advertising space from the club and can change every season, as Chelsea's history shows.