Archive — Page 12
The complete VJOURNAL issue, ordered by editorial signal and publication date.
Latest
12
Design
AI for presentations: what Copilot, Gemini and Alice AI really do, and where a designer still matters
Copilot, Gemini and Alice AI can draft a deck from a short request. Here is what each one does by its maker’s own account, a step-by-step way to use AI for presentations, what to check by hand and when to bring in a designer.
Design
What is a mood board and how to make one before you order a logo, an identity or a website
What is a mood board, what goes on it, which tools make one and how to annotate fifteen to thirty references before ordering a logo, an identity or a website. Plus the plain rules on the pictures you collect.
AI
What is vibe coding: what you can build by talking to AI and where it breaks
What is vibe coding in practice: describing an app to an AI tool in plain words and accepting the code it writes. Where the term came from, what a non-programmer can build this way, where it breaks and when to call a developer.
Business
How to pronounce English words: reading the transcription, the stress and the hard sounds
How to pronounce English words when the spelling does not help: reading the transcription and stress marks, choosing British or American, fixing th, w and long vowels, and checking yourself with audio and recordings.
Business
Learn English from scratch: a three-month plan for an adult starting at zero
An adult can learn English from scratch with a plain plan: an A1 target, sounds and letters first, the verb to be and the present simple, the most frequent words, short daily sessions and a check at the end of every month.
Business
English irregular verbs: how to learn the three forms without cramming the table
English irregular verbs are fewer than the long tables suggest, and the frequent ones matter most. Here is how to sort them into families, where each form is used and how to make the forms stick.
Marketing
Unique selling proposition: how to find yours, write it and test it
A unique selling proposition is one specific benefit that a buyer can check and the alternatives do not offer. Where the idea came from, how to find yours, a formula, examples, ways to test it and what advertising law allows.
Design
What is rebranding: when a new name pays off and how to roll it out without losing customers
What is rebranding and how is it different from a refresh? The reasons that justify a new name, the ones that do not, what actually changes, the trademark checks and how to move a website without losing search traffic.
Marketing
What is social media marketing: what SMM includes and when a small business needs it
What is social media marketing for a small business: the five kinds of work behind the acronym, the platforms that matter in Russia and abroad, the numbers worth tracking and the hours it really takes.
Marketing
What is a lead magnet: formats that work for small businesses and how to choose one
So, what is a lead magnet? A useful thing traded for a phone number or an email. Here is which formats suit services and small shops, how to deliver one, what consent the law asks for and how to tell good leads from noise.
AI
Prompt engineer in 2026: what the job involves, which skills to build and how to show them
Who a prompt engineer is in 2026 and what the work involves beyond writing prompts: tests, guardrails, data and tools. What OpenAI, Anthropic and Google say, what job listings show and how to build a portfolio.
Business
How to learn English by yourself: what memory research says works and what self-study lacks
How to learn English by yourself without losing months: review words on a schedule, test yourself instead of rereading, read and listen a little above your level, speak and write daily, and count the hours honestly.
New departmentThe journal's libraryEvery story, A to Z. Walk the hall from shelf to shelf.Enter the libraryVITON13 Studio
From reading to doing
Seven directions of VITON13 Studio. A written scope and price before any work starts.
AIQuotes, dispatch and support with AI, implemented step by step.
DevelopmentWebsites, stores and apps, from a landing page to a SaaS.
DesignLogo, identity and interfaces in one system.
MarketingSEO, ads and content with analytics you can read.
VideoReels, commercials and product films.
MarketplacesListings, storefront and launch on marketplaces.
StylingA capsule, a look and a shoot with a stylist.
Editorial intelligence, translated into action.
Take a VJOURNAL signal into strategy, design, content or commerce with VITON13.
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Terms and notes
- Every VJOURNAL story is signed by an editorial desk, never by an invented person. A desk is a team plus the scripts it operates, and each desk has a page listing the stories it produced.
- VJOURNAL is drafted with AI assistance and published under editorial responsibility. The editorial policy states the actual division of work between the tools and the people who sign.
- VITON13 sells products and services and publishes VJOURNAL. The commercial-content section of the editorial policy sets out how the two are kept apart and how commercial content is labelled.
- Facts are attributed to the sources listed on each story; interpretation is marked as interpretation. A story that misses a checking gate is not published.
- Corrections: send the story URL and the disputed claim to viton13bussiness@gmail.com. The claim is checked against the sources the story cites.