Archive — Page 66
The complete VJOURNAL issue, ordered by editorial signal and publication date.
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12
Style
How to assess Colour and silhouette direction by the result
replace abstract type labels with colours, lengths and lines that can be checked in a fitting room. Replace generic type labels with practical colours, proportions and garment lines you can use.
Style
How to assess Seasonal wardrobe refresh by the result
prepare the next weather cycle by reusing strong pieces and closing only blocking gaps. Prepare the next season by reusing strong pieces and filling only the gaps that block outfits.
Sport
Dress for the second mile, not the doorstep: running layers for cool mornings
The usual mistake on a cool morning is to dress for the doorstep. This guide explains what each layer is for, how to judge the temperature ten minutes into the run, what to do about hands, ears and rain, and how to be seen before sunrise.
Sport
One bag, two forecasts: football training kit for late-summer heat and rain
A late-summer session can start in heat and humidity and finish in a downpour. This guide covers the kit that copes with both, how to drink and take breaks, which boots suit which surface, and how to recognise heat illness before it becomes an emergency.
Sport
A women’s training capsule wardrobe for five sessions a week: what to own, wash and skip
Five sessions a week do not need a drawer full of kit. They need the right number of pieces for your washing rhythm, bra support matched to each activity, fabrics you can read from the label and a short list of things to leave in the shop.
Sport
What a practical sports content course should teach before anyone presses record
Camera tricks are the easy part. A course on sports content earns its fee when it also teaches clean sound, rights to music and footage, consent and safeguarding around children, and ends with a real project that is published and reviewed.
Sport
Two people, one phone: how to film amateur sports highlights worth watching
A highlights reel from a Sunday fixture needs a plan more than a crew: where to stand, which settings to lock, how to keep picture and sound clean, why the scoreboard matters in the edit, and what to settle about consent before filming children.
Design
Your brand colour is not a hex code: how to specify paint, materials and motion as one system
The colour in your guidelines was chosen on a screen, but it will be mixed as paint, baked as powder coating and animated on a phone. This guide shows how to specify each version so that different suppliers arrive at the same brand.
Design
One pack, two shelves: packaging that reads in the aisle and in a phone thumbnail
Shoppers now meet the same pack twice: at arm’s length in a shop and as a small square in a product listing. This guide covers front-panel hierarchy, the mobile-ready hero image, barcode placement and the two tests to run before print.
Design
Rule or taste? How a design team turns research into guidelines anyone can check
Interviews and audits produce notes, not guidelines. This guide follows the path from observation to insight, from insight to principle and from principle to a rule with an example, a counter-example and a test two people can run and agree on.
Design
The restaurant identity guests actually use: menu logic, allergen rules and a readable sign
Guests judge a restaurant from the pavement, from a phone and from the menu long before the food arrives. This guide builds the identity in that order, including the allergen information that food law makes part of the design.
Design
Before you sign the proof: what to check on cosmetics packaging ahead of print
Signing a packaging proof moves the cost of every remaining mistake to the brand. This guide walks through the proof types, the dieline, colour, finishes, the barcode and the mandatory label text, and who should sign for each.
New departmentThe journal's libraryEvery story, A to Z. Walk the hall from shelf to shelf.Enter the libraryVITON13 Studio
From reading to doing
Seven directions of VITON13 Studio. A written scope and price before any work starts.
AIQuotes, dispatch and support with AI, implemented step by step.
DevelopmentWebsites, stores and apps, from a landing page to a SaaS.
DesignLogo, identity and interfaces in one system.
MarketingSEO, ads and content with analytics you can read.
VideoReels, commercials and product films.
MarketplacesListings, storefront and launch on marketplaces.
StylingA capsule, a look and a shoot with a stylist.
Editorial intelligence, translated into action.
Take a VJOURNAL signal into strategy, design, content or commerce with VITON13.
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Terms and notes
- Every VJOURNAL story is signed by an editorial desk, never by an invented person. A desk is a team plus the scripts it operates, and each desk has a page listing the stories it produced.
- VJOURNAL is drafted with AI assistance and published under editorial responsibility. The editorial policy states the actual division of work between the tools and the people who sign.
- VITON13 sells products and services and publishes VJOURNAL. The commercial-content section of the editorial policy sets out how the two are kept apart and how commercial content is labelled.
- Facts are attributed to the sources listed on each story; interpretation is marked as interpretation. A story that misses a checking gate is not published.
- Corrections: send the story URL and the disputed claim to viton13bussiness@gmail.com. The claim is checked against the sources the story cites.