Archive — Page 74
The complete VJOURNAL issue, ordered by editorial signal and publication date.
Latest
12
Business
Marketplace readiness audit: a practical setup for the first live cycle
Expose margin, catalogue, content, logistics and ownership gaps before they become an expensive launch problem. This guide answers whether to launch now, repair the model or stop the channel test and shows where the platform remains the final.
Business
Seller account setup support: turn product facts into a buyer-ready route
Guide the seller through account fields, access roles and evidence preparation without misrepresenting the business. The guide separates verifiable evidence from analysis and shows the next step without promising an outcome.
Business
Marketplace store setup: improve the signal before adding spend
Configure the storefront, catalogue structure, delivery settings and owner handoff as one reviewable setup. The guide separates verifiable evidence from analysis and shows the next step without promising an outcome.
Business
Marketplace unit economics: build visual proof that survives rollout
Model fees, fulfilment, returns, promotion and contribution per SKU before scale turns a weak offer into a larger loss. The guide separates verifiable evidence from analysis and shows the next step without promising an outcome.
Business
Ecommerce and marketplace expansion: clear ownership, access and acceptance
Compare owned ecommerce and marketplace channels through demand, operational fit, economics and localisation before expansion.
Business
Marketplace listing creation: build visual proof that survives rollout
Build a new product card from verified specifications, buyer questions and a deliberate image sequence. The guide separates verifiable evidence from analysis and shows the next step without promising an outcome.
Business
Marketplace listing optimisation: a launch system built around evidence
Rework an existing listing around the search result, objections and measured commercial baseline—not keyword volume alone.
Business
Marketplace catalogue management: a launch system built around evidence
Keep titles, attributes, variants, media and availability consistent through a visible catalogue change process. The guide separates verifiable evidence from analysis and shows the next step without promising an outcome.
Business
Marketplace storefront design: clear ownership, access and acceptance
Turn a mixed assortment into a storefront with clear category routes, campaign hierarchy and reusable merchandising rules.
Business
Marketplace product card design: find the commercial gap before scale
Design a product-card system where every visual answers a buyer question and survives catalogue rollout. This guide answers what the first frame must communicate and which proof belongs later and shows where the platform remains the final.
Business
Marketplace product photography: find the commercial gap before scale
Photograph the product as evidence of material, scale, detail, use and package contents—not as interchangeable decoration.
Business
Marketplace product video: clear ownership, access and acceptance
Produce a short product video whose movement proves use, scale and handling inside the platform’s current media limits. The guide separates verifiable evidence from analysis and shows the next step without promising an outcome.
New departmentThe journal's libraryEvery story, A to Z. Walk the hall from shelf to shelf.Enter the libraryVITON13 Studio
From reading to doing
Seven directions of VITON13 Studio. A written scope and price before any work starts.
AIQuotes, dispatch and support with AI, implemented step by step.
DevelopmentWebsites, stores and apps, from a landing page to a SaaS.
DesignLogo, identity and interfaces in one system.
MarketingSEO, ads and content with analytics you can read.
VideoReels, commercials and product films.
MarketplacesListings, storefront and launch on marketplaces.
StylingA capsule, a look and a shoot with a stylist.
Editorial intelligence, translated into action.
Take a VJOURNAL signal into strategy, design, content or commerce with VITON13.
Quick links
Terms and notes
- Every VJOURNAL story is signed by an editorial desk, never by an invented person. A desk is a team plus the scripts it operates, and each desk has a page listing the stories it produced.
- VJOURNAL is drafted with AI assistance and published under editorial responsibility. The editorial policy states the actual division of work between the tools and the people who sign.
- VITON13 sells products and services and publishes VJOURNAL. The commercial-content section of the editorial policy sets out how the two are kept apart and how commercial content is labelled.
- Facts are attributed to the sources listed on each story; interpretation is marked as interpretation. A story that misses a checking gate is not published.
- Corrections: send the story URL and the disputed claim to viton13bussiness@gmail.com. The claim is checked against the sources the story cites.