Archive — Page 76
The complete VJOURNAL issue, ordered by editorial signal and publication date.
Latest
12
Innovation
Migrating a Website to a New Platform Without Losing Addresses, Leads or Your Analytics History
A migration is four separate jobs under one name, and they fail independently. This covers the inventory, the map of old and new addresses, redirects, forms and integrations, the cutover window, and the rollback plan you write before you need it.
Innovation
How to Choose a Website Developer: The Rows Worth Comparing Besides the Price
Hiring someone to build a website means buying scope, a date, a number of correction rounds and the access you receive at the end — price only makes sense after those. What to check on a live site, how to read exclusions, and how to compare two quotes fairly.
Marketing
What Marketing Actually Costs for a Small Business: The Four Bills Behind One Number
Almost every disagreement about the price of marketing is a disagreement about which of four bills is being quoted: the work, the media, the tools and the content. Separate them and the number becomes readable, and comparable between suppliers.
Marketing
Where to Start Promoting a Business: The First Five Moves, in the Order That Saves Money
Most promotion budgets are spent in the wrong order. Find the demand that already exists, fix what your offer says, make one page do its job, decide what you are counting, and only then buy attention — with what each step costs.
Marketing
How to Write Your Positioning in One Sentence That a Customer Could Repeat to a Colleague
Positioning is not a slogan. It is the sentence that decides which customers arrive, what they expect, and which arguments about layout, price and channel stop happening. Here is how to write one, and how to test it before you pay to distribute it.
Marketing
Which Marketing Channels to Choose and in What Order: A Test You Can Run Before Spending
Choosing a channel is not a question of which one is better. It is a question of whether the people you want are already looking, what each channel demands from you before it works, and why running one at a time makes the answer readable.
Marketing
Which Marketing Metrics to Watch and Which to Ignore: Four Numbers That Change a Decision
Most marketing reports contain numbers nobody acts on. Four figures change a decision — how many enquiries, what each cost, how many became customers, and what a customer is worth — and everything else is context for explaining them.
Marketing
The Advertising Budget: Who Actually Pays It, Where It Goes and How to Size the First One
Ad spend is the line most often misunderstood in a marketing quote. It is paid to the platform rather than to the supplier, the account should be yours, and the first budget is best sized as a purchase of information rather than of customers.
Marketing
What a Marketing Audit Actually Shows, and the Six Findings Worth Paying For
An audit is not a list of everything that could be improved. It is worth buying when it produces a decision, and there are six findings that reliably do — from where you are already visible to which page silently loses the enquiries you paid for.
Marketing
How to Build a Sales Funnel and Find Where It Leaks: Five Stages and the Question at Each One
A funnel is not a diagram, it is a list of the moments a person can stop. Five stages, the question each one has to answer, and the arithmetic that tells you which stage is losing people before you spend anything on the others.
Marketing
How to Make a Content Plan You Will Actually Follow: Questions First, Calendar Second
Most content plans fail in week five, not because the idea was wrong but because the rhythm was chosen before the resources were counted. Start from the questions your customers actually ask, then pick a cadence you can hold.
Marketing
What a Landing Page Needs to Produce Enquiries: Seven Blocks and the Order They Belong In
A landing page has one job and about seven blocks with which to do it. Here is what each block has to answer, the order that works on a phone, and the four things worth removing from almost every page.
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AIQuotes, dispatch and support with AI, implemented step by step.
DevelopmentWebsites, stores and apps, from a landing page to a SaaS.
DesignLogo, identity and interfaces in one system.
MarketingSEO, ads and content with analytics you can read.
VideoReels, commercials and product films.
MarketplacesListings, storefront and launch on marketplaces.
StylingA capsule, a look and a shoot with a stylist.
Editorial intelligence, translated into action.
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- Every VJOURNAL story is signed by an editorial desk, never by an invented person. A desk is a team plus the scripts it operates, and each desk has a page listing the stories it produced.
- VJOURNAL is drafted with AI assistance and published under editorial responsibility. The editorial policy states the actual division of work between the tools and the people who sign.
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