Archive — Page 77
The complete VJOURNAL issue, ordered by editorial signal and publication date.
Latest
12
Marketing
SEO for a Small Business: What Actually Moves It and What Only Looks Like Work
Most of what is sold as SEO to a small business is either eligibility work that takes an afternoon or content work that takes a year. Knowing which is which is most of the skill, and it decides what is worth paying for.
Marketing
How to Analyse Competitors Without Copying Them: Six Columns and What Each One Tells You
Useful competitor analysis is not a study of their design. It is a table with six columns about what they answer, what they charge and what they refuse to do, and the value is entirely in the gaps it exposes on your own side.
Marketing
Agency, Freelancer or In-House for Marketing: How to Decide, and What to Check Before You Sign
The choice between an agency, a freelancer and hiring is less about price than about which kind of continuity you need. Here is what each is genuinely good at, what each costs beyond the fee, and the four checks that survive any sales conversation.
Company News
What pages a website should have: the list across three layers
Asked about pages, most people answer with menu items. But a site has three layers, and the third — the utility pages — gets built in a rush or not at all. The full list by layer.
Company News
Customer reviews on a website: collecting real ones and placing them
Five cards reading Anna K. and everything was great convince nobody. When to ask for a review, how to phrase the question so people answer, and why a dedicated reviews page is useless.
Design
Pitch Deck Design: The Structure the Conversation Rests On
A pitch deck gets skimmed in three minutes without you. Design decides what gets read in them. The defining property of a pitch deck is almost always overlooked: most of the time it is opened when you are not in the room.
Design
Logo Design Brief: Checklist, Concept Examples and Approval Criteria
A useful logo brief states the business task, audience, exact name, priority applications, constraints, deliverables and decision owner. Describe what the mark must do before choosing how it should look. Use the checklist below to make the brief testable.
Design
How to Choose a Brand Typeface: Licence, Weights and the Checks That Come Too Late
A typeface is chosen on a large sample and lived with in tables, captions and small print. A typeface is nearly always chosen from a large specimen: the brand name set at a hundred points, judged on impression.
Design
Website Design: Three Different Jobs Under One Phrase, and How to Choose
The phrase "website design" covers three different jobs with different prices and timelines. What separates them, when each is enough, and how to tell you have bought the wrong scope.
Design
Which Programs Design Is Made In: Raster, Vector, Interfaces and Generation
"Which program do you use" almost always means something else: will I receive files I can open and hand on. The four classes of tool, their boundaries, and what belongs in a handover.
Company News
Mobile version of a website: eight places it breaks most often
Opening the site on your own phone and scrolling is not a check: your phone is newer, the connection faster, and you know where to tap. Eight places a mobile version breaks most often.
Company News
Website ROI: how to calculate it honestly and what gets left out
The site does not pay for itself is said far more often than it is calculated. A four-number formula, three ways of fooling yourself, and what to set up so there is something to count.
New departmentThe journal's libraryEvery story, A to Z. Walk the hall from shelf to shelf.Enter the libraryVITON13 Studio
From reading to doing
Seven directions of VITON13 Studio. A written scope and price before any work starts.
AIQuotes, dispatch and support with AI, implemented step by step.
DevelopmentWebsites, stores and apps, from a landing page to a SaaS.
DesignLogo, identity and interfaces in one system.
MarketingSEO, ads and content with analytics you can read.
VideoReels, commercials and product films.
MarketplacesListings, storefront and launch on marketplaces.
StylingA capsule, a look and a shoot with a stylist.
Editorial intelligence, translated into action.
Take a VJOURNAL signal into strategy, design, content or commerce with VITON13.
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Terms and notes
- Every VJOURNAL story is signed by an editorial desk, never by an invented person. A desk is a team plus the scripts it operates, and each desk has a page listing the stories it produced.
- VJOURNAL is drafted with AI assistance and published under editorial responsibility. The editorial policy states the actual division of work between the tools and the people who sign.
- VITON13 sells products and services and publishes VJOURNAL. The commercial-content section of the editorial policy sets out how the two are kept apart and how commercial content is labelled.
- Facts are attributed to the sources listed on each story; interpretation is marked as interpretation. A story that misses a checking gate is not published.
- Corrections: send the story URL and the disputed claim to viton13bussiness@gmail.com. The claim is checked against the sources the story cites.