Archive — Page 78

The complete VJOURNAL issue, ordered by editorial signal and publication date.

Latest

12
How Much Does Logo Design Cost? What You Pay For and How to Compare Quotes

Design

How Much Does Logo Design Cost? What You Pay For and How to Compare Quotes

A logo quote mostly pays for checking decisions, not for drawing. Here a simple mark, a logo system and a full identity are compared as deliverable stacks, with a row-by-row method for rival quotes.

What a Brand Identity Includes, and What You Can Postpone

Design

What a Brand Identity Includes, and What You Can Postpone

The usable minimum is four decisions: the mark with its clear space, a type pair with real sizes, colour values for screen and print, and one applied page per surface you publish on. Everything else can wait.

Which Logo Files You Should Receive, and Why Vector Is Not Optional

Design

Which Logo Files You Should Receive, and Why Vector Is Not Optional

A logo without vector cannot be printed. What belongs in a handover, and what each file is for. Files get discussed last and encountered daily once the project ships.

Logo or Brand Identity: Which to Commission First, and When They Are One Job

Design

Logo or Brand Identity: Which to Commission First, and When They Are One Job

A mark without a system lasts about three carriers. A system without a mark cannot be built at all. "Logo or identity" sounds like a choice between two services.

How Long Logo Design Takes, and What the Timeline Actually Depends On

Design

How Long Logo Design Takes, and What the Timeline Actually Depends On

A logo timeline is set by the speed of decisions on the client side, not by the speed of the designer. Nearly every proposal carries a number of days, and almost none of them says what that number is counted from.

Logo Copyright: What You Actually Receive and What Belongs in Writing

Design

Logo Copyright: What You Actually Receive and What Belongs in Writing

Receiving files and receiving rights are two different events. What belongs in writing, and what gets forgotten. The most common assumption: the files arrived by email, so the mark is now yours.

An AI Logo or a Designer: Where the Real Line Runs

Design

An AI Logo or a Designer: Where the Real Line Runs

Generation is excellent at producing options and poor at answering for consequences. That is where the line runs. "AI or a designer" sounds like competition.

How to Test a Logo Before Launch: Six Checks That Catch Almost Everything

Design

How to Test a Logo Before Launch: Six Checks That Catch Almost Everything

A mark is judged on a large preview on a light ground — the one place almost any shape looks fine. The logo is shown large, centred, on a light ground.

Landing Page Design: What Actually Moves Enquiries, and What Only Looks Important

Design

Landing Page Design: What Actually Moves Enquiries, and What Only Looks Important

A handsome landing page and a working one are different objects. Where the budget actually pays back. A landing page is judged on impression and measured in enquiries, and those two scales agree less often than anyone expects.

Logo Redesign: When It Is Genuinely Needed and When It Is an Expensive Mood Change

Design

Logo Redesign: When It Is Genuinely Needed and When It Is an Expensive Mood Change

Replacing a mark resets recognition built over years. Sometimes that is justified; more often it is not. A redesign carries a cost that never appears in the quote.

AI Generated Product Photos: Where They Work and Where They Cost You

Design

AI Generated Product Photos: Where They Work and Where They Cost You

"Make the product photos with AI" describes at least three separate jobs with different prices and different risks. This is where the line runs between a generated setting and a generated product, and why crossing it is expensive.

Product Photo Retouching: What the Work Covers, How Long It Takes, How to Accept It

Design

Product Photo Retouching: What the Work Covers, How Long It Takes, How to Accept It

Retouching brings a photograph in line with how the product looks in life; it does not improve the product. Here is the scope of the work, the line of honesty, the platform requirements and a checklist that accepts a listing in fifteen minutes.

A long bright library hall: pale oak shelves on both sides, filled with cream, grey and sky-blue books, a stone floor and a skylightNew departmentThe journal's libraryEvery story, A to Z. Walk the hall from shelf to shelf.Enter the library
V13 / EDITORIAL

Editorial intelligence, translated into action.

Take a VJOURNAL signal into strategy, design, content or commerce with VITON13⁠.

Work with VITON13

Terms and notes

  1. Every VJOURNAL story is signed by an editorial desk, never by an invented person. A desk is a team plus the scripts it operates, and each desk has a page listing the stories it produced.
  2. VJOURNAL is drafted with AI assistance and published under editorial responsibility. The editorial policy states the actual division of work between the tools and the people who sign.
  3. VITON13 sells products and services and publishes VJOURNAL. The commercial-content section of the editorial policy sets out how the two are kept apart and how commercial content is labelled.
  4. Facts are attributed to the sources listed on each story; interpretation is marked as interpretation. A story that misses a checking gate is not published.
  5. Corrections: send the story URL and the disputed claim to viton13bussiness@gmail.com. The claim is checked against the sources the story cites.