Archive — Page 79

The complete VJOURNAL issue, ordered by editorial signal and publication date.

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Website Design for a Restaurant: Five Screens That Decide Everything Else

Design

Website Design for a Restaurant: Five Screens That Decide Everything Else

A restaurant does not need a large site — it needs five screens that open on a weak signal and do not lie about opening hours. Here is what belongs on the first screen, why the menu is never a file, and how to accept the work in fifteen minutes.

Website Design for a Dental Clinic: How Trust Differs From Styling

Design

Website Design for a Dental Clinic: How Trust Differs From Styling

On a clinic's site a person is not deciding whether to get treatment but whether to trust you, and they decide on checkable signals. The doctors page, an honest price list, three booking channels and the acceptance order.

Preparing Artwork for Print: Bleed, Colour, Fonts and What the Printer Checks

Design

Preparing Artwork for Print: Bleed, Colour, Fonts and What the Printer Checks

A screen and a press share nothing but the picture: colour is built differently, paper is cut with tolerance, and the file has to carry properties invisible on screen. Here are bleed, resolution, colour, fonts and the checklist before sending.

Website Design for a Construction Company: Portfolio, Prices and Trust

Design

Website Design for a Construction Company: Portfolio, Prices and Trust

Three different people with different fears read a construction company's site, and generic text about "full cycle" convinces none of them. Portfolios as project cards, an honest conversation about price, and the acceptance order.

What it costs to launch a product on a marketplace: seven lines of spend and who pays each one

Business

What it costs to launch a product on a marketplace: seven lines of spend and who pays each one

There is no single number. Launching a product on a marketplace splits into seven cost lines paid to different people. Here is each one, with an honest note on which VITON13 covers and which stay with the seller.

What to prepare before a first marketplace shipment: a seller's checklist

Business

What to prepare before a first marketplace shipment: a seller's checklist

You have decided to sell but have not shipped yet. Six blocks close before the first delivery: documents, barcodes and article numbers, the category and its attributes, the listing, packaging and price. Here is each one, and which edits stay cheap.

Why a marketplace listing gets no sales: three checks, cheapest first

Business

Why a marketplace listing gets no sales: three checks, cheapest first

A listing with no sales fails at one of three points: it is never shown, it is shown and never opened, or it is opened and never bought. Each has different causes and different fixes, checked cheapest first.

Infographics on a marketplace listing: the first frame sells the click, the rest answer objections

Business

Infographics on a marketplace listing: the first frame sells the click, the rest answer objections

A listing's image stack is a script, not a gallery. The first frame wins the click in the grid; the rest remove doubts in the order they arrive. Text size, the line between picture and description, and rules that differ by platform.

Handling reviews on a marketplace: read them as product data, not as a verdict on you

Business

Handling reviews on a marketplace: read them as product data, not as a verdict on you

A review measures the gap between what your listing promised and what came out of the box. How to sort the feed by type of breakage, write replies aimed at the next buyer, and why a flawless rating works against you.

Unit economics of a marketplace product: the order of subtraction from price to remainder

Business

Unit economics of a marketplace product: the order of subtraction from price to remainder

A step-by-step walk through the unit economics of a marketplace product, from the realised selling price down to the contribution per unit, with the two lines sellers forget most often: returns and storage on slow stock.

Choosing the right marketplace category for a product before you launch

Business

Choosing the right marketplace category for a product before you launch

The category decides four things at once: your commission rate, the attribute set, the filters a buyer can use, and the products you are compared against. How to read the tree from the buyer's side, and why moving later costs more.

Marketplace title and attributes: what goes in the line and what goes in a field

Business

Marketplace title and attributes: what goes in the line and what goes in a field

A listing title is read by a search system and by a person who looks at the grid for one second, and the two want different things. Here is what goes in the line, what goes in the fields, and what belongs nowhere.

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Terms and notes

  1. Every VJOURNAL story is signed by an editorial desk, never by an invented person. A desk is a team plus the scripts it operates, and each desk has a page listing the stories it produced.
  2. VJOURNAL is drafted with AI assistance and published under editorial responsibility. The editorial policy states the actual division of work between the tools and the people who sign.
  3. VITON13 sells products and services and publishes VJOURNAL. The commercial-content section of the editorial policy sets out how the two are kept apart and how commercial content is labelled.
  4. Facts are attributed to the sources listed on each story; interpretation is marked as interpretation. A story that misses a checking gate is not published.
  5. Corrections: send the story URL and the disputed claim to viton13bussiness@gmail.com. The claim is checked against the sources the story cites.