Archive — Page 7
The complete VJOURNAL issue, ordered by editorial signal and publication date.
Latest
12
Design
Logo ideas for a business: seven kinds of logo and how to choose between them
An idea bank for business owners, sorted by kind of logo: wordmark, lettermark, pictorial and abstract marks, emblem, combination mark and mascot. Where to find an idea in your own business and what to check before you fall for it.
Business
Pitch deck examples: what LinkedIn, Buffer and investors’ own guides show slide by slide
Few companies publish the deck that raised their money. LinkedIn and Buffer did. Here are those pitch deck examples read against the outlines Sequoia and Y Combinator publish, with the design rules that let a deck read on its own.
Design
Brand strategy for a small business: five decisions behind the logo and a one-page example
A brand strategy is a short set of decisions, not a logo or a slogan. Here are its five parts, a one-page example for a car repair shop, ways to research it on a small budget and a way to see whether it works.
Marketing
Landing page examples by type: what the first screen, the form and the proof must do
Five landing page examples taken from public rules, not galleries: lead capture, a click-through to a shop, an event sign-up, an app download and a local booking. What each first screen says, what it asks for and what it leaves out.
Design
Brand guidelines examples: what NASA, GOV.UK and Cambridge publish, and what to borrow
Public brand guidelines examples, read closely: how NASA, GOV.UK, the University of Cambridge and Mozilla set logo space, colour codes, fonts, photos, voice and logo permissions, and what a small business needs from them.
Design
Website design examples by business type: layouts that work and why
Website design examples are most useful sorted by job: selling a service, selling products, taking bookings, showing work or informing the public. The layouts that work for each, what public guidelines say, and how to turn examples into a brief.
Business
How to start an online store: product, numbers, platform, rules and first buyers
What to sell and to whom, what one order really costs, hosted or open-source or custom, payments and tax, the EU, UK and US rules, and where the first buyers come from: a plain plan for makers and small firms.
AI
What is AI automation: how it works, where a person checks it and how to start
AI automation is ordinary workflow software with one step that reads: it sorts a request, drafts an answer or pulls figures from a document, and a person checks the result. Five everyday workflows, the tools, the risks and the rules.
Marketing
Video marketing for a small business: which videos to make, where to post them and what to measure
Video marketing for a small business is a few modest videos, each given one job: reach, explain, prove or sell. Here are the five kinds, the platforms’ own specs, captions, a monthly plan and the numbers that show whether it pays.
Marketing
Product description examples for five product types: structure, platform rules and claims
Product description examples for a garment, a kitchen appliance, a cosmetic, a digital product and a spare part: the opening line, the facts buyers check, the claims the law restricts and how the text changes on a marketplace.
AI
AI image generator: how it works, what to compare and how to get the picture you planned
An ai image generator removes noise step by step until the picture matches your words. Here is what to compare between tools, how to brief and iterate for a controlled result, where generators stop and who owns the output.
Business
Typing speed: how it is measured, what counts as normal and how to raise it
Typing speed is counted in characters or in five-character words per minute. Here is how gross and net speed differ, what 168,960 volunteers typed on average, what an official job standard asks and how to raise your own number.
New departmentThe journal's libraryEvery story, A to Z. Walk the hall from shelf to shelf.Enter the libraryVITON13 Studio
From reading to doing
Seven directions of VITON13 Studio. A written scope and price before any work starts.
AIQuotes, dispatch and support with AI, implemented step by step.
DevelopmentWebsites, stores and apps, from a landing page to a SaaS.
DesignLogo, identity and interfaces in one system.
MarketingSEO, ads and content with analytics you can read.
VideoReels, commercials and product films.
MarketplacesListings, storefront and launch on marketplaces.
StylingA capsule, a look and a shoot with a stylist.
Editorial intelligence, translated into action.
Take a VJOURNAL signal into strategy, design, content or commerce with VITON13.
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Terms and notes
- Every VJOURNAL story is signed by an editorial desk, never by an invented person. A desk is a team plus the scripts it operates, and each desk has a page listing the stories it produced.
- VJOURNAL is drafted with AI assistance and published under editorial responsibility. The editorial policy states the actual division of work between the tools and the people who sign.
- VITON13 sells products and services and publishes VJOURNAL. The commercial-content section of the editorial policy sets out how the two are kept apart and how commercial content is labelled.
- Facts are attributed to the sources listed on each story; interpretation is marked as interpretation. A story that misses a checking gate is not published.
- Corrections: send the story URL and the disputed claim to viton13bussiness@gmail.com. The claim is checked against the sources the story cites.