Chapter 6 · Modern myths

Reptilians Among Us: How Snake Men From a 1929 Pulp Magazine Became a World Conspiracy

In a 2013 poll, 4% of American voters said shape-shifting lizards run the world. Where did the idea come from: folklore, a pulp magazine, a TV series and a former goalkeeper from the BBC?

A close-up of a gecko's head: scaly brown and cream skin and a golden eye with a vertical slit pupil
Picture: Dr. Raju Kasambe, CC BY-SA 4.0.
What it is
A theory of shape-shifting lizards secretly ruling humans
Roots
A Robert E. Howard story, August 1929
Main author
David Icke, “The Biggest Secret”, 1999
2013 poll
4% yes, 7% not sure, 88% no (US voters)
Status
Fiction: there is no evidence

Four percent

From 27 to 30 March 2013, the American firm Public Policy Polling phoned 1,247 registered voters and asked a question you rarely find in a respectable survey: is it true that shape-shifting reptilian people control our world by taking on human form to gain political power? Four percent said yes. Another seven said they were not sure. The remaining 88 were certain it was no.

Four percent of 1,247 is about fifty people. Statisticians were quick to point out that roughly that many people agree with anything in any poll, out of mischief or inattention. But the number escaped into the wild and has been circulating online for more than ten years.

Lizard people: who they are supposed to be

In short, the theory says reptilians are intelligent lizards, either aliens or an ancient Earth race, who can pass for humans and sit quietly in governments, banks and royal houses. They feed, say believers, on fear and war, and in some versions on people, and they have ruled humanity for thousands of years. “Reptilians among us” in this logic is not a question of whether they exist, but of which office they have already reached.

The answer from science is duller: not a single body, lab result, document or verifiable witness. What exists instead is a gripping story of how the idea was invented, stitched together from borrowed scraps and sold to millions of readers.

From Mélusine to Valusia

A shape-shifting serpent is older than any newspaper. A French romance of 1393 tells of Mélusine, a beauty who turns into a serpent from the waist down on Saturdays, and Indian tradition knows the nagas, who can take human form. But a lone serpent is folklore. Serpents who secretly run an entire kingdom first appear in August 1929, in the pulp magazine Weird Tales: in Robert E. Howard’s story “The Shadow Kingdom”, serpent-priests replace courtiers, and King Kull cannot tell whether the man in front of him is human or reptile.

Fifty-four years later the image came to the screen. The American series “V” (1983) showed friendly Visitors with green scales hidden under thin synthetic skin. Its creator, Kenneth Johnson, meant it as a parable about fascism, but the picture of a smiling authority with a lizard under the mask stuck in people’s heads for decades.

The turquoise suit and “The Biggest Secret”

It was a Briton, David Icke, who glued it all together: a former goalkeeper, BBC sports presenter and Green Party spokesman. In 1991 he declared himself a “son of the Godhead”, promised floods and earthquakes, and on live television, on the BBC’s “Wogan”, the host remarked that the studio was laughing at him, not with him. It ended his television career. In 1999 Icke published “The Biggest Secret”, about reptilians from the constellation Draco who rule humans through secret bloodlines.

Researchers and journalists note that this picture of the world recycles old antisemitic myths; Icke denies it, and we treat the theory as hate-tinged fiction.

Slit pupils and the meme

Then video cameras joined in. Distance, poor light and heavy compression make the face of any security guard at a podium seem to swim, and a brain trained to find faces even in noise fills in the rest. In March 2013 a clip of a “reptilian” in the US president’s detail reached Wired magazine, and a spokeswoman for the National Security Council answered with a joke about budget cuts. For years afterwards the joke was quoted as “they didn’t deny it”.

On the Russian-language internet “reptilian” became a catch-all meme, used to explain a boss’s decisions and a bank’s fees. But the real surprise is in the materials. They hold the 1929 story in which a password tells a true man from a serpent, a 1934 newspaper item about a mine shaft that filled with water, a frame-by-frame look at the video with the “swimming” face, and a table of what is proven and what is myth.

The open archive

The r/conspiracy archive holds 192 posts about reptilians, 61 of them from 2017, and 85 videos in the YouTube study set drew nearly 83 million views. For an idea with no documents behind it, that is a lot of attention.

posts on r/conspiracy, 2008–2018
192
comments under those posts
15,777
the first post in the archive
10 March 2009
YouTube recommendations of 85 videos
7,955
views of those YouTube videos
82,728,998

Posts on the topic, year by year

  1. 20080
  2. 200919.9 per 1,000 posts of the forum
  3. 2010416.1 per 1,000 posts of the forum
  4. 201147.5 per 1,000 posts of the forum
  5. 201286.9 per 1,000 posts of the forum
  6. 2013125 per 1,000 posts of the forum
  7. 2014125.1 per 1,000 posts of the forum
  8. 2015164.3 per 1,000 posts of the forum
  9. 2016275 per 1,000 posts of the forum
  10. 2017615.4 per 1,000 posts of the forum
  11. 2018476.4 per 1,000 posts of the forum

The busiest months

  • November 2016 · 10 posts
  • December 2016 · 9 posts
  • December 2017 · 8 posts

Counted from research archives: the popular text posts of one English-language forum, a study of YouTube recommendations and lists of conspiracy websites. What came of it is in the dossier.

The archives:r/conspiracy text-post archive, 2008–2018 (reddit-html-archiver)Faddoul, Chaslot, Farid. A longitudinal analysis of YouTube’s promotion of conspiracy videos, 2020Hanley, Kumar, Durumeric. A Golden Age: Conspiracy Theories’ Relationship with Misinformation Outlets, News Media, and the Wider Internet, 2023

Dossier for readers

The dossier

What is inside the locked materials of this chapter:

  1. Snakes in human skin: what came before Icke
  2. The Shadow Kingdom: Robert E. Howard’s snake men
  3. Visitors with scales: the series “V” and the planet Nibiru
  4. The turquoise suit: how a goalkeeper became the internet’s chief reptilian
  5. Where the theory turns dark
  6. The Lizardman’s Constant: what the poll actually showed
  7. Eyes, pixels and the brain: why video “proves” shape-shifters
  8. The reptilian as a meme: the Russian-language version
  9. Four percent and a story from 1929
  10. Timeline: 11 dates
  11. Proven and invented: the verdict
  12. What to read next

Checking your reading permission…

Questions

Do reptilians really exist?

No. There are no bodies, lab results, documents or verifiable witnesses. The idea was born in 1929 pulp fiction and took shape as a “world conspiracy” in David Icke’s 1999 book.

Who invented the reptilians?

Shape-shifting snake men first appear in Robert E. Howard’s 1929 story. David Icke described them as secret rulers of the world in “The Biggest Secret” (1999).

How many people believe in reptilians?

In Public Policy Polling’s 27–30 March 2013 survey, 4% of US voters said yes, 7% were not sure and 88% said no. Some of the yeses are poll noise: people joking or not paying attention.

Sources

  1. Democrats and Republicans differ on conspiracy theory beliefsPublic Policy Polling, 2013
  2. The Shadow Kingdom (Robert E. Howard, Weird Tales, August 1929)Project Gutenberg, 1929
  3. A Culture of Conspiracy: Apocalyptic Visions in Contemporary AmericaUniversity of California Press (Michael Barkun), 2003
  4. White House Can't Afford Its Shapeshifting Alien Reptile GuardsWired, 2013
  5. No, Obama Wasn't Guarded by a Reptilian Secret Service AgentSnopes, 2022
  6. Seeing Jesus in toast: neural and behavioral correlates of face pareidoliaCortex (PubMed), 2014
  7. Conspiracist Icke not wanted in BerlinDeutsche Welle, 2017
  8. Lizards rule the world? How reptilians went from conspiracy theory to meme and mass culture (in Russian)Habr, 2021

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