Archive — Page 19

The complete VJOURNAL issue, ordered by editorial signal and publication date.

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Business

What is an MVP: a minimum viable product explained with real examples and honest limits

A minimum viable product is not a rough first release. It is an experiment built to find out, with the least effort, whether people need the thing. Where the term comes from, which kinds exist, how to cut the scope and what to measure.

Two drawn program windows on a black ground joined by two arrows, a sky-blue request going right and a grey answer coming back, with a key below the link

Innovation

What is an API: keys, limits and webhooks explained for a business owner

Owners ask what is an API when a contractor promises to connect two systems through one. It is the counter where one program hands a request to another and gets an answer back. Here is how requests, keys, limits and webhooks work.

Two drawn website windows on a black ground: a grey wireframe on the left, the finished page with a sky-blue button on the right, an arrow between them and a dotted line joining the same block in both

Design

Website redesign: when a site needs one and how to keep what already works

A website redesign is worth starting when the site measurably fails at its job, the business has changed or the technology is at its end. Here is what to measure first, what must survive the rebuild and how to check after a month that it worked.

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Marketing

What is email marketing: the letters, the rules and where a small business starts

Email marketing is letters sent on purpose to people who agreed to receive them. Here are the five kinds of letters, what the law and the mailbox providers require, which numbers to trust and a plan for the first month.

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Business

Brochure website: what it is and what it must contain to bring customers

A brochure website is a small site of a few pages: who you are, what you do, for whom, what it costs and how to reach you. Here is what each page must answer, how a local business gets found on the maps and what it takes to keep the site alive.

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Design

How to make a logo yourself: the path from the name to the files, and where it stops

An owner can make a first logo alone if the job is kept small: one name, one typeface, one colour. This story walks the path from the name to the final files and marks the points where a font licence, a registered trademark or a generator’s terms decide.

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Innovation

How to make an app: the path from an idea to the stores for a founder who does not code

A founder’s map of how to make an app without coding: when a mobile site is enough, what separates native, cross-platform and no-code, what the stores check before publishing and what an app demands after launch.

Four drawn week columns of ticked tasks on a black ground, the second outlined in sky blue, above a chart with a rising sky-blue line and beside a narrow list of search results

Marketing

How to do SEO yourself: a week-by-week plan for the owner of a small site

One owner, one small site, an hour or two a week. This plan shows how to do SEO yourself in order: the instruments first, then pages and titles, the technical minimum, content, honest mentions and a calm reading of the first three months.

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Business

Business process automation: what it is and where a small company should start

Business process automation is a rule that does what a person did by hand, the same way every time. Here is how to describe a process, which ones to automate first, what tools exist and how to tell that it paid off.

A drawn phone held sideways on a tripod on a black ground with a sky-blue record mark, a window sending dotted light from the left and a microphone on the right

Business

How to shoot a promo video on a phone: settings, light, sound and where it stops

A plain answer to how to shoot a promo video on a phone: what to plan, which settings to lock, how to handle light, sound and rights, and the point where a crew becomes the better choice.

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AI

How to learn AI with no technical background: the first week, two skills and one safety rule

Learning AI as a user is not mathematics. It is two skills, asking and checking, practised on your own tasks. Here is how a language model works, a plan for the first week, what to keep out of a chat and what a course adds.

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AI

How to choose an AI course without paying for a promise: programme, proof and refund rules

Here is how to choose an AI course for a task you can name: how to read a programme, which promises to distrust, what the model makers teach for free and what to check in the contract before you pay.

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Terms and notes

  1. Every VJOURNAL story is signed by an editorial desk, never by an invented person. A desk is a team plus the scripts it operates, and each desk has a page listing the stories it produced.
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