VITON13 EDITIONOctober 29, 2026
VJOURNAL
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Archive — Page 18

The complete VJOURNAL issue, ordered by editorial signal and publication date.

Latest

12
A drawn vertical video frame on a black ground with a dashed sky-blue safe area, a play button and two caption lines, a clip timeline below, a text card and a sound wave at the sides

Marketing

How to edit Reels: a working order from the first frame to the cover

How to edit reels without guessing: set the vertical frame and the length, cut the opening, build the rhythm, keep text clear of the interface, choose music a business may use, then export and pick the cover.

VJOURNAL Editorial · Oct 11, 2026
A drawn open book on a black ground: the left page shows a round logo inside dashed clear-space lines, the right page shows four colour swatches, a type sample and a do and don't pair

Design

What is a brand book, and does a small company need one?

People ask what is a brand book when the logo is ready and other hands start using it. Here is what the document holds, what three public ones really contain, and how a small company decides between one page and a full book.

VJOURNAL Editorial · Oct 11, 2026
One round mark with a sky-blue dot repeated on a business card, a phone screen, a shopping bag and a hanging sign, drawn on a black ground with four colour dots below

Design

What is brand identity: the signs a company is recognised by, in plain words

A plain answer to what is brand identity: everything by which a company is recognised before its name is read. How it differs from a logo, a brand and a brand book, what it is made of and what a small business really needs.

VJOURNAL Editorial · Oct 11, 2026
A drawn page split by a sky-blue divider on a black ground: the left half is a grey wireframe of empty boxes, the right half is the finished interface with a picture, text and a sky-blue button

Design

What is UX/UI design: what each half does and what a business gets from it

UX/UI design is two jobs under one name: deciding how a product works for the person using it, and drawing what that person sees and presses. Here is what each one delivers, how the work goes and how to tell good from bad.

VJOURNAL Editorial · Oct 11, 2026
Eight drawn name tags on a black ground, seven struck through and one outlined in sky blue with a tick, joined by dotted lines to three cards: a sound wave, a domain field and a registered mark

Business

How to come up with a business name: six kinds of names, seven ways to find one, three finalists

How to come up with a business name that can be said, written, remembered and told apart: the kinds of names with real companies behind them, a working session for producing candidates, the checks that remove most of them and a way to choose from three.

VJOURNAL Editorial · Oct 11, 2026
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AI

What is an AI agent: a plain definition, where it fails and how to start small

An AI agent is a language model that is given tools and decides the next step itself, in a loop, until the task is done. Here is how it differs from a chatbot and from automation, where it breaks, and how to try one on a single narrow task.

VJOURNAL Editorial · Oct 11, 2026
A drawn plan on a black ground: six process cards with one outlined in sky blue, an arrow to a card with a tick, and an arrow to a bar chart with a rising sky-blue line

AI

How to use AI in business: where a small company starts and in what order

A small company does not need an AI strategy to begin. It needs one frequent task, a rule about data, a thirty-day test with a number and a person in charge. Here is the order of the first steps, with the sources behind each figure.

VJOURNAL Editorial · Oct 11, 2026
Three groups of drawn search phrases on a black ground, each joined by a dotted arrow to its own page tile; the middle group and its page are outlined in sky blue

Marketing

What is keyword research: how a small site builds its semantic core, page by page

Keyword research gives you the list of phrases your customers type, sorted by the page that should answer each one. Here is where the phrases come from, what the numbers in Wordstat and Keyword Planner mean, and how to pick the first twenty.

VJOURNAL Editorial · Oct 11, 2026
A drawn page of text on a black ground: a two-line headline, grey lines of copy with one sentence highlighted in sky blue, a caret beside it and a sky-blue button below

Marketing

What is copywriting: what a business actually orders when it orders texts

Copywriting is text that leads a reader to one action: a call, an order, a subscription. Which texts a small business really uses, what a working one is built from, what Google and Yandex say about them and what a writer needs from the owner.

VJOURNAL Editorial · Oct 11, 2026
A drawn sales board on a black ground: three columns of deal cards, one card outlined in sky blue with a dotted arrow to the next column, and a row of contact circles above

Business

What is a CRM: what it replaces, what is inside and when a small business needs one

What is a CRM in plain words: one place where every customer, deal and conversation is recorded. Here is what it replaces, what is inside, what connects to it, why rollouts stall and what the law asks of a contact base.

VJOURNAL Editorial · Oct 11, 2026
A drawn search results page on a black ground: the first result carries a sky-blue label and a pointer, three plain results follow, and a small bar chart stands beside the page

Marketing

What is PPC advertising: how contextual ads work, by the ad systems’ own rules

Contextual, or pay-per-click, advertising shows your ad to a person who is searching for something or reading about it, and charges only when they click. Here is how Google Ads and Yandex Direct describe the auction, the costs and the limits.

VJOURNAL Editorial · Oct 11, 2026
A drawn grid of people dots on a black ground with a sky-blue target ring around a group in the middle, and a dotted arrow to a phone showing an advertisement

Marketing

What is targeted advertising on social networks and how a small business can use it

A plain answer to what is targeted advertising: an ad shown to people chosen by who they are and what they do. Where it runs in 2026, which settings exist, what an ad consists of and how to read the result.

VJOURNAL Editorial · Oct 11, 2026
A long bright library hall: pale oak shelves on both sides, filled with cream, grey and sky-blue books, a stone floor and a skylightNew departmentThe journal's libraryEvery story, A to Z. Walk the hall from shelf to shelf.Enter the library

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  1. A rounded silver VITON13 AI device with a white top and a sky-blue light ring on blackAIQuotes, dispatch and support with AI, implemented step by step.
  2. A silver VITON13 display showing a few lines of code above a white keyboard on blackDevelopmentWebsites, stores and apps, from a landing page to a SaaS.
  3. A VITON13 identity set on a black shelf: a card, a notebook, a silver pen and an emblem discDesignLogo, identity and interfaces in one system.
  4. A white and silver VITON13 megaphone with a sky-blue light inside its bell on blackMarketingSEO, ads and content with analytics you can read.
  5. A white VITON13 camera with a sky-blue ring around the lens on a small black tripodVideoReels, commercials and product films.
  6. A white VITON13 shopping bag beside a box glowing sky blue inside, on blackMarketplacesListings, storefront and launch on marketplaces.
  7. A silver VITON13 clothing rail with a white shirt, a grey jacket and a black coat on blackStylingA capsule, a look and a shoot with a stylist.
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Terms and notes

  1. Every VJOURNAL story is signed by an editorial desk, never by an invented person. A desk is a team plus the scripts it operates, and each desk has a page listing the stories it produced.
  2. VJOURNAL is drafted with AI assistance and published under editorial responsibility. The editorial policy states the actual division of work between the tools and the people who sign.
  3. VITON13 sells products and services and publishes VJOURNAL. The commercial-content section of the editorial policy sets out how the two are kept apart and how commercial content is labelled.
  4. Facts are attributed to the sources listed on each story; interpretation is marked as interpretation. A story that misses a checking gate is not published.
  5. Corrections: send the story URL and the disputed claim to viton13bussiness@gmail.com. The claim is checked against the sources the story cites.